Question 1

How do I sign up?

Accepted Answer

Click "Get Started Free" on any page. You'll create an account in under 30 seconds — no credit card required. After signup, you'll be guided through a 6-step onboarding wizard: your name, business niche, website, target audience, brand voice, and location. Once complete, all 11 AI employees activate instantly with your business context.

Question 2

What is a Business Profile?

Accepted Answer

Your Business Profile is how your AI employees learn about YOUR business. It contains 100+ fields covering your business name, niche, audience, competitors, brand voice, products, social accounts, and integration credentials (Stripe, QuickBooks, etc.). The more detail you provide, the smarter every employee becomes. Think of it as AI training — no prompt engineering needed.

Question 3

How long does setup take?

Accepted Answer

Under 60 seconds to get started. The onboarding wizard takes about 2 minutes. Your 11 AI employees activate immediately after with deep platform knowledge plus whatever business context you've provided. You can then add more detail to your Business Profile, upload data to the Data Hub, and create Custom Skills over time — the team keeps getting smarter.

Question 4

Do I need any technical skills?

Accepted Answer

Absolutely not. Everything works through a simple chat interface — just tell your employees what you need in plain English. You can also use Voice Mode to talk to them, or Vibe Mode to let them work autonomously. No coding, no prompt engineering, no technical setup. We handle all the infrastructure, API integrations, and AI models.

Question 5

What happens after the onboarding wizard?

Accepted Answer

Your Dashboard shows 4 daily action steps: approve employee work, check Team Chat, review your plan, and check leads. You'll see "What Your Team Is Working On Today" showing every employee's current task. Each employee has their own workspace with Chat, Tasks, Output Review, Schedule, Calendar, Work Log, Media Library, and Brain.

Question 6

Who are the 11 AI employees?

Accepted Answer

Cecil (Executive Assistant — email, calendar, MailerLite), Flora (Social Media — 10+ posts/day across 6 platforms), Basil (Customer Support — 24/7, HEARD method), Hugh (Sales — multi-source lead discovery, any industry), Mabel (SEO Blog Writer — hub-and-spoke, AEO, GEO), Rupert (Legal — UK GDPR, contracts, compliance), Poppi (Marketing Strategy — AARRR funnels, team manager), Ava (Analytics — live GA4, attribution, predictive), Raymond (Paid Ads — all 9 Google certs, Meta), Bowie (Research — Oxford/Cambridge, PESTLE, Porter's), Angela (CFO — ACA, ACCA, CIMA, Stripe, QuickBooks). See full CVs on the Team page.

Question 7

Can they work together?

Accepted Answer

Yes — cross-team collaboration is a core feature. Every task is cross-reviewed by 1-3 peer employees before reaching your Approval Queue. Flora's content gets strategy-checked by Poppi. Hugh's outreach gets legal-reviewed by Rupert. Mabel's blog gets SEO-checked by Poppi then repurposed by Flora. When a peer flags an issue, the correction is stored permanently in the original employee's brain.

Question 8

Do they learn my business?

Accepted Answer

Yes, through 3 channels: your Business Profile (100+ fields), Data Hub (upload any file type — documents, PDFs, spreadsheets, images, voice notes, sales call recordings, competitor research, marketing materials), and Custom Skills (teach them YOUR specific workflows). Plus the 5-layer learning pipeline: they learn from every task, peer feedback, weekly auto-research (6 tasks/week), weekly knowledge refresh, and monthly self-assessments. Proficiency auto-upgrades from Foundational to Expert.

Question 9

Do all plans include all 11 employees?

Accepted Answer

Yes — every plan includes all 11 AI employees and every integration. The cross-review and content chain systems require the full team to work properly. Plans differ by task limits (500/5,000/unlimited), advanced features (Vibe Mode, content chains, lead discovery, etc.), and user seats (1/3/unlimited). See the pricing page for the full comparison.

Question 10

What tools does each employee have?

Accepted Answer

Every employee has: Chat (with Voice + Vibe Mode — attach any file including audio, video, spreadsheets, presentations), Today's Tasks, Output & Review, Images (AI generation), Schedule (week grid + deadlines), Calendar (Google Calendar), Work Log, Media Library (images, video, and audio with playback), and Brain (knowledge base editor with Import File — extracts text from Word, Excel, PowerPoint, and PDFs automatically). Some have exclusive tools: Cecil has Email/Compose/MailerLite, Flora has Content Calendar, Hugh has Customer Pipeline, Mabel has Blog CMS, Ava has Analytics, Angela has Finance Dashboard.

Question 11

What are the content chains?

Accepted Answer

5 automated workflows where one employee's completed work triggers another's task: Mabel blogs → Flora promotes on social. Flora creates campaign → Hugh uses in outreach. Bowie publishes research → Poppi updates strategy. Hugh finds leads → Cecil drafts welcome emails. Ava reports analytics → Flora adjusts content. These fire automatically and post to Team Chat.

Question 12

What email providers are supported?

Accepted Answer

Unlimited email accounts from any provider: Gmail, Outlook, Yahoo, Zoho, iCloud, or any custom SMTP server. Cecil manages all inboxes from one place — send, receive, triage, draft replies, and run MailerLite campaigns (newsletters, sequences, automations). Google Calendar integration for scheduling and focus time.

Question 13

What analytics integrations are there?

Accepted Answer

Ava has live Marketer-level access to Google Analytics 4 — real-time data, not just reports. Plus YouTube Analytics for video performance and Google Search Console for rankings, indexing, and CTR. She does attribution modelling, cohort analysis, predictive audiences, anomaly detection, and builds executive dashboards.

Question 14

What social media platforms are supported?

Accepted Answer

Flora posts across TikTok, Instagram, Facebook, X (Twitter), YouTube, and LinkedIn with platform-optimized scheduling. She has mandatory format specs for each platform (dimensions, character limits, hashtag rules). 10+ posts/day with optimal timing. AI-generated branded images for every post. Video production pipeline for TikTok-native explainers and slideshow videos.

Question 15

What accounting tools integrate?

Accepted Answer

Angela connects to Stripe, QuickBooks, Xero, and Sage 50 for real-time financial data. Auto-connect on save from your Business Profile. She handles UK Corporation Tax, VAT returns, R&D tax credit claims, and Making Tax Digital (MTD) compliance. Cash flow projections, runway alerts, P&L reports.

Question 16

Can I connect external tools?

Accepted Answer

Yes — the Command Centre lets you build custom automations and create webhook endpoints for Zapier, Make, n8n, and any other tool. Secure HMAC-signed payloads with automatic failure handling. Plus Google Workspace APIs (Sheets, Drive, Docs) for document creation and data export. See the integrations page for the full list.

Question 17

How does lead discovery work?

Accepted Answer

Hugh finds leads from multiple data sources: business directories, mapping services, social media, trade associations, and website enrichment (emails, phones, social links). Works across any industry — from restaurants to real estate to yoga studios. Built-in deduplication prevents duplicates.

Question 18

How does the free trial work?

Accepted Answer

7-day full access to your chosen plan. No credit card required. At the end of the trial, choose a plan to continue or your account pauses — no surprise charges, no data loss. Your data is retained for 30 days in case you resubscribe.

Question 19

Can I change plans?

Accepted Answer

Upgrade or downgrade at any time. Changes take effect on your next billing cycle. If you upgrade, you get immediate access to additional employees and features.

Question 20

Is there annual billing?

Accepted Answer

Yes — save 20% with annual billing compared to monthly. Contact us for enterprise custom pricing.

Question 21

What's the refund policy?

Accepted Answer

30-day money-back guarantee on all paid plans. Not satisfied within 30 days of your first payment? Contact billing@sidekicc.com for a full refund. No questions asked, no hoops to jump through.

Question 22

Is my data secure?

Accepted Answer

Yes. Bank-grade encryption in transit (TLS 1.3) and at rest (AES-256). Database-level security means your data is completely isolated from other users. Access is strictly controlled and audited. GDPR compliant.

Question 23

Do you sell my data?

Accepted Answer

Never. Your data is yours. We don't sell, rent, trade, share, or monetize your business data in any way. See our Privacy Policy for full details.

Question 24

Where is my data stored?

Accepted Answer

Secure, encrypted databases with automatic backups. Enterprise-grade infrastructure with complete data isolation between subscribers.

Question 25

What about AI model privacy?

Accepted Answer

Your business data is used only to power YOUR employees. Your data is not used to train AI models. Conversations and business knowledge stay within your account.

Help Centre

Getting Started

How do I sign up?

What is a Business Profile?

How long does setup take?

Do I need any technical skills?

What happens after the onboarding wizard?

Your AI Employees

Who are the 11 AI employees?

Can they work together?

Do they learn my business?

Do all plans include all 11 employees?

What tools does each employee have?

What are the content chains?

Features & Integrations

What email providers are supported?

What analytics integrations are there?

What social media platforms are supported?

What accounting tools integrate?

Can I connect external tools?

How does lead discovery work?

Billing & Plans

How does the free trial work?

Can I change plans?

Is there annual billing?

What's the refund policy?

Security & Privacy

Is my data secure?

Do you sell my data?

Where is my data stored?

What about AI model privacy?

Related pages

Meet the team

Integrations

Pricing

Blog

Still Have Questions?

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