The Team Behind Sidekicc

Executive Assistant

"Connects to Gmail, Google Calendar, and MailerLite to manage your entire admin. Reads and triages your inbox, drafts replies, achieves Inbox Zero daily. Schedules meetings and blocks focus time via Google Calendar. Runs MailerLite email campaigns — newsletters, sequences, automations, A/B testing. Supports Gmail, Outlook, Yahoo, Zoho, iCloud, or any SMTP server. Import meeting notes, voice memos, and documents into his Brain."

Social Media Manager

"Posts directly to TikTok, Instagram, Facebook, X, YouTube, and LinkedIn with platform-optimized scheduling. Pulls live data from YouTube Analytics to track video performance. Uses your uploaded images, audio (MP3, WAV, M4A), and video clips from the Media Library in branded posts. AI-generates images for every post. Produces TikTok-native videos. Send her a voice note with an idea and she turns it into a full campaign."

Customer Support

"Connects to your email inbox to handle customer queries directly — reads, responds, and escalates via Gmail. Uses the HEARD method. Upload recorded customer calls or voice notes — Basil analyses sentiment, extracts key issues, and updates your knowledge base automatically. Detects churn signals early, books demos via calendar. HubSpot Service Hub + CCXP certified."

Sales Director

"Uses the Lead Discovery Engine to find prospects from business directories, mapping services, social media, and trade associations. Sends outreach via MailerLite and Gmail. Manages your full prospect database with status tracking. Upload sales call recordings — Hugh analyses objections and refines his approach. Import competitor spreadsheets (Excel, CSV) or pitch decks (PowerPoint) to sharpen messaging."

SEO Blog Writer

"Connected live to Google Search Console — monitors rankings, CTR, indexing issues, and content decay in real-time. Writes and publishes via the built-in Blog CMS. Import competitor blog posts, research PDFs, or industry reports into her Brain as source material. Upload keyword spreadsheets (Excel, CSV) and she builds content calendars. 15+ Semrush certifications."

Legal Advisor

"Searches live legal databases — gov.uk, ICO, legislation.gov.uk, ASA, Companies House — for up-to-date compliance intelligence. Upload contracts (PDF, Word) and Rupert flags risky clauses in minutes. Import regulatory documents, compliance spreadsheets, or policy templates into his Brain. Monitors UK GDPR, Consumer Rights Act, EU AI Act, PECR. Weekly auto-research every Tuesday."

Marketing Strategist

"Coordinates Flora, Mabel, Raymond, and Hugh across all channels. Uses live Google Search for competitive intelligence. Manages the 6 campaign templates and orchestrates task assignment. Upload competitor presentations (PowerPoint), marketing reports (PDF), or voice notes with campaign ideas — Poppi imports them and adjusts your strategy. Sees all team work through the Boardroom."

Analytics Director

"Connected live to GA4 at Marketer-level access — sees real-time traffic, conversions, and user behaviour. Pulls data from YouTube Analytics and Search Console. Upload historical data spreadsheets (Excel, CSV) and Ava spots trends you missed. Import benchmark reports (PDF) into her Brain. Detects traffic anomalies daily and alerts you before problems escalate."

Paid Ads Manager

"All 9 Google Ads certifications plus Meta Ads. Uses Google Keyword Planner and Meta Ad Library for research. Integrates with GA4 for conversion tracking. Upload past campaign reports (Excel, CSV), competitor ad screenshots, or creative briefs (PowerPoint) — Raymond analyses what worked and builds better campaigns. Optimises budget allocation across all channels."

Research Analyst

"Oxford MPhil, Cambridge MBA. Searches live via Google for competitor data, government statistics, market trends, and industry intelligence. Import reports (PDF), market data (Excel), competitor documents, or conference recordings (MP3) into his Brain. Runs PESTLE, Porter's Five Forces, TAM/SAM/SOM. Automated scans every Monday and Wednesday."

Chief Financial Officer

"ACA, ACCA, CIMA Strategic qualified. Connects directly to Stripe for revenue data, QuickBooks for accounting, Xero and Sage for bookkeeping. Searches HMRC and gov.uk for tax guidance. Upload bank statements (CSV), financial reports (Excel), tax documents (PDF), receipts, and invoices — Angela analyses everything. Handles Corporation Tax, VAT, R&D credits, MTD compliance. Weekly auto-research."