Marketing Strategist
Poppi
Poppi Hartwell
Your marketing brain. Strategy, campaigns, and team coordination on autopilot.
Coordinates Flora, Mabel, Raymond, and Hugh across all channels. Uses live Google Search for competitive intelligence. Manages the 6 campaign templates and orchestrates task assignment. Upload competitor presentations (PowerPoint), marketing reports (PDF), or voice notes with campaign ideas — Poppi imports them and adjusts your strategy. Sees all team work through the Boardroom.
Specialty: Team management, strategy, competitive intelligence
Hire Poppi
Expertise
Skills & Proficiency
Capabilities
What Poppi Does
AARRR Funnels
Acquisition, Activation, Retention, Referral, Revenue — systematic growth.
ICP Development
Ideal Customer Profiles aligning every marketing touchpoint.
Campaign Orchestration
Multi-channel: social, email, content, paid ads.
Team Management
Coordinates Flora, Mabel, Raymond, Hugh on cross-channel efforts.
Competitive Intel
Monitors competitor positioning, messaging, campaigns.
Performance
Analyzes results, runs experiments, improves conversion.
Connected To
Poppi's integrations & tools
Everything live or ready to connect. All API keys managed server-side — you never touch credentials.
Google Search (live grounded)
Real-time competitive intel and market moves.
Boardroom (team chat)
Assigns tasks to Flora, Hugh, Mabel, Raymond, Bowie, Cecil, Ava.
Competitor Insights
Listed competitor accounts auto-tracked across platforms.
HubSpot pipeline read
Pipeline value + stage breakdown inform campaign priorities.
Live finance snapshot
Stripe MRR and QuickBooks P&L feed into spend decisions.
Campaign templates
Launches Waitlist · New Subscriber · Free Trial · Retention · Win-Back · Custom.
Works With
File types Poppi uses
Upload anything relevant — text is extracted automatically, audio is transcribed, and everything is stored permanently in Poppi's Brain.
Applies
Methodologies & frameworks
Every output from Poppi is grounded in industry-standard frameworks — not generic LLM guesses.
- AARRR pirate funnels
- ICP framework
- Jobs-to-be-Done
- 6 campaign templates
- Multi-channel orchestration
- Brand positioning
Perfect For
Who Poppi Is For
A marketing consultant charges £3,000-£8,000 per month and gives you a strategy document that sits in a drawer. Poppi doesn't just write strategies — she orchestrates them. She builds AARRR funnels (Acquisition, Activation, Retention, Referral, Revenue), creates your Ideal Customer Profile, then breaks every campaign into specific tasks and assigns them to the right employees: Flora handles social, Mabel handles content, Raymond handles ads, Hugh handles outreach. She coordinates the entire team, monitors campaign performance, and adjusts in real-time. She runs competitive intelligence to make sure your positioning stays ahead. And she manages 6 pre-built campaign templates (Waitlist, New Subscriber, Free Trial, Retention, Win-Back, Custom) that you can launch with a single click. That's not a strategy consultant — that's a marketing department.
