Sales Director
Hugh
Hugh Ashworth-Pemberton
Your sales machine. Discovers leads, runs outreach, manages pipelines, closes deals.
Uses the Lead Discovery Engine to find prospects from business directories, mapping services, social media, and trade associations. Sends outreach via MailerLite and Gmail. Manages your full prospect database with status tracking. Upload sales call recordings — Hugh analyses objections and refines his approach. Import competitor spreadsheets (Excel, CSV) or pitch decks (PowerPoint) to sharpen messaging.
Specialty: 7-source lead discovery, SPIN/Challenger/MEDDIC, global prospecting
Hire Hugh
Expertise
Skills & Proficiency
Capabilities
What Hugh Does
7-Source Discovery
Directories, social, intent signals, referrals, events, content, partnerships.
Sales Frameworks
SPIN Selling, Challenger Sale, MEDDIC — qualify and close at every stage.
Outreach Sequences
Multi-touch cold emails, follow-ups, nurture campaigns across time zones.
Pipeline Management
CRM stages, stalled opportunity flags, revenue forecasting.
Global Prospecting
Cross-market prospecting with localized messaging.
Proposals
Pitch decks, proposals, follow-ups. Contract review with Rupert.
Connected To
Hugh's integrations & tools
Everything live or ready to connect. All API keys managed server-side — you never touch credentials.
Lead Discovery Engine
Pulls prospects from 7 free sources — no paid APIs needed.
Companies House
UK company records with directors, filings, SIC codes.
OpenStreetMap Overpass
Global business lookup — 33 industry mappings covered.
Google Places
Local business data + review intelligence before outreach.
Wikidata · Social scraping · Directory scraping
Trade associations, Instagram/TikTok/Facebook profiles, vertical directories.
Website enrichment
Scrapes emails, phone numbers, and social handles from prospect sites.
HubSpot CRM (free tier)
Contacts, companies, deals, pipeline stages, unlimited engagement notes.
Gmail · MailerLite
Multi-touch outreach sequences across email providers.
Works With
File types Hugh uses
Upload anything relevant — text is extracted automatically, audio is transcribed, and everything is stored permanently in Hugh's Brain.
Applies
Methodologies & frameworks
Every output from Hugh is grounded in industry-standard frameworks — not generic LLM guesses.
- SPIN Selling
- Challenger Sale
- MEDDIC
- CHAMP
- Signal-based selling
- 33 industry playbooks
Perfect For
Who Hugh Is For
A sales development rep costs £2,500-£4,000/month and still needs a CRM, lead database subscriptions (£200-500/month), and months of training. Hugh comes with his own Lead Discovery Engine that pulls from multiple data sources across any industry — he finds businesses you didn't know existed. He's trained in SPIN Selling, Challenger Sale, and MEDDIC, so he qualifies leads properly instead of spamming everyone. He builds and runs multi-touch outreach sequences, manages your entire pipeline, creates proposals and pitch decks, and gets contracts reviewed by Rupert before you sign anything. He prospects globally across time zones with localized messaging. The first week he works for you, he'll find more leads than your previous tool found in a month.
