Analytics Director
Ava
Ava Sinclair
Your data translator. Numbers become decisions with dashboards, reports, and predictions.
Connected live to GA4 at Marketer-level access — sees real-time traffic, conversions, and user behaviour. Pulls data from YouTube Analytics and Search Console. Upload historical data spreadsheets (Excel, CSV) and Ava spots trends you missed. Import benchmark reports (PDF) into her Brain. Detects traffic anomalies daily and alerts you before problems escalate.
Specialty: GA4 live access, attribution, cohort analysis, predictive audiences
Hire Ava
Expertise
Skills & Proficiency
Capabilities
What Ava Does
GA4 Live Access
Direct connection for real-time monitoring and custom reports.
Attribution
Models showing which channels drive revenue, not just traffic.
Cohort Analysis
Customer behaviour over time — retention, spend, engagement.
Predictive Audiences
AI segments predicting who converts or churns.
Anomaly Detection
Alerts to problems before they become crises.
Dashboards
Visual KPI dashboards for your business.
Connected To
Ava's integrations & tools
Everything live or ready to connect. All API keys managed server-side — you never touch credentials.
GA4 (Marketer-level live access)
Real-time traffic, conversions, attribution — not 30-day exports.
YouTube Analytics
Watch time, retention curves, audience demographics, traffic sources.
Google Search Console
Queries, clicks, impressions, CTR, average position, indexing.
BigQuery
Custom SQL on raw GA4 event data for deep dives.
Looker Studio
Builds executive dashboards with your KPIs.
Works With
File types Ava uses
Upload anything relevant — text is extracted automatically, audio is transcribed, and everything is stored permanently in Ava's Brain.
Applies
Methodologies & frameworks
Every output from Ava is grounded in industry-standard frameworks — not generic LLM guesses.
- Attribution modelling (data-driven · last-click · first-click)
- Cohort analysis
- Predictive audiences
- Anomaly detection
- GA4 event audits
- Daily metrics framework
Perfect For
Who Ava Is For
An analytics consultant charges £100-£250 per hour to produce monthly reports you barely read. Ava is connected live to your Google Analytics 4 at Marketer-level access — she sees everything in real-time, not 30-day-old exports. She builds attribution models that show you exactly which channels drive revenue (not just traffic), runs cohort analysis to understand customer behaviour over time, and creates predictive audiences that target your highest-value prospects. She detects traffic anomalies daily and alerts you before problems become crises. She builds executive dashboards tracking the KPIs that actually matter for YOUR business. And she shares her insights automatically with Poppi (strategy), Flora (content), and Angela (finances) through the team knowledge system. That's a data team for the price of one report.









