Legal

Cookie Policy

Last updated: 22 April 2026 · Governed by PECR + UK GDPR.

A cookie is a small text file stored on your device when you visit a website. Sidekicc uses cookies and similar technologies (local storage, session storage) to operate the site and, with your permission, to measure usage and attribute marketing.

Under the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, we will only set non-essential cookies with your prior, informed consent. Strictly necessary cookies are exempt and always active.

Strictly necessary

Purpose: Authenticate your session, keep you signed in, remember your cookie preferences, maintain security, and load-balance requests.

Lawful basis: No consent required — PECR reg. 6(4) "strictly necessary" exemption.

Cookie / storage keyDurationPurpose
sidekicc.sessionSessionActive session authentication.
sidekicc.cookieConsent12 monthsRemembers your cookie choices.
cf-* / __cf_*Session – 30 daysCDN load balancing and bot protection.

Analytics

Purpose: Measure aggregate usage — which pages are visited, how long, which features are used, where visitors click and scroll — so we can improve the product. Sensitive fields (passwords, typed form text) are masked by default.

Lawful basis: Consent (PECR reg. 6). Off unless you opt in.

Cookie / storage keyDurationPurpose
_plausible30 daysPrivacy-friendly aggregate analytics (no IP tracking, no cross-site profiling).
_ga2 yearsGoogle Analytics 4 — distinguishes unique visitors.
_ga_J14ZG2WH5V2 yearsGoogle Analytics 4 — session and campaign state for this property.
_clck1 yearMicrosoft Clarity — persistent anonymised visitor ID for session recordings and heatmaps.
_clsk1 dayMicrosoft Clarity — session-level key tying page views in a single visit together.
CLID / MUID / ANONCHK / SMSession – 1 yearMicrosoft Clarity — set by clarity.ms to identify the browser and prevent abuse.

Marketing

Purpose: Attribute signups to campaigns and measure conversion on paid ads.

Lawful basis: Consent (PECR reg. 6). Off unless you opt in.

Cookie / storage keyDurationPurpose
_gcl_au / _gcl_aw90 daysGoogle Ads conversion measurement.
_fbp / _fbc90 daysMeta Ads conversion measurement.
_ttp390 daysTikTok Ads conversion measurement.

Change your cookie choices

Your current choice is stored in your browser. Clear it below to re-open the consent banner and make a new selection.

Browser-level controls

Most browsers let you block or delete cookies entirely. See: Chrome, Safari, Firefox, Edge. Blocking strictly necessary cookies will prevent parts of the site from working.

You can also set a "Do Not Track" signal in your browser — we respect it where feasible and treat it as a withdrawal of consent for non-essential categories.

Questions & complaints

Questions about this policy: privacy@sidekicc.com.
Complaints to the regulator: Information Commissioner's Office — ico.org.uk/make-a-complaint/ or 0303 123 1113.

Cookies on Sidekicc

We use strictly necessary cookies to run the site. With your permission, we'd also use analytics and marketing cookies to improve the product and measure campaigns. Under UK PECR, you can accept, reject, or choose. Cookie Policy.