Paid Ads Manager
Raymond
Raymond Blake
Your ad spend guardian. Google, Meta, TikTok — maximum ROAS, minimum waste.
All 9 Google Ads certifications plus Meta Ads. Uses Google Keyword Planner and Meta Ad Library for research. Integrates with GA4 for conversion tracking. Upload past campaign reports (Excel, CSV), competitor ad screenshots, or creative briefs (PowerPoint) — Raymond analyses what worked and builds better campaigns. Optimises budget allocation across all channels.
Specialty: Google Search/Display/Shopping/PMax, 5-pillar architecture
Hire Raymond
Expertise
Skills & Proficiency
Capabilities
What Raymond Does
Google Ads
Search, Display, Shopping, Video, Apps, PMax. All 9 certs.
5-Pillar System
Targeting, creative, bidding, landing pages, measurement.
Meta Advertising
Facebook and Instagram across all placements.
Budget Optimization
Allocates spend for maximum return per pound.
A/B Testing
Copy, creative, audiences, bidding, landing pages.
Compliance
Cross-reviews with Rupert on ASA and platform policies.
Connected To
Raymond's integrations & tools
Everything live or ready to connect. All API keys managed server-side — you never touch credentials.
Google Ads (all 9 certifications)
Search, Display, Video, Shopping, Apps, Measurement, AI-Powered Performance, AI-Powered Shopping, Creative.
Meta Ads
Facebook + Instagram campaigns across all placements.
Google Keyword Planner
Search volume, competition, suggested bids.
Meta Ad Library
Studies what competitors are actually spending on.
GA4 integration
Conversion tracking, attribution, custom audiences for retargeting.
Review mining engine
Grounds ad hooks in real customer pain points, not guesses.
Works With
File types Raymond uses
Upload anything relevant — text is extracted automatically, audio is transcribed, and everything is stored permanently in Raymond's Brain.
Applies
Methodologies & frameworks
Every output from Raymond is grounded in industry-standard frameworks — not generic LLM guesses.
- TOFU / MOFU / BOFU funnel
- 5-pillar architecture (targeting · creative · bidding · landing · measurement)
- A/B testing framework
- ROAS optimisation
- Budget allocation models
Perfect For
Who Raymond Is For
A PPC agency charges £1,500-£5,000 per month plus a percentage of your ad spend — and they're managing 20 other clients at the same time. Raymond manages YOUR campaigns like they're his own money. He holds all 9 Google Ads certifications (Search, Display, Video, Shopping, Apps, Measurement, AI-Powered Performance, AI-Powered Shopping, Creative) plus Meta Ads. He builds campaigns using his 5-pillar architecture: targeting, creative, bidding, landing pages, and measurement — each one optimized for maximum ROAS. He runs continuous A/B tests on copy, creative, audiences, and landing pages. He cross-reviews with Ava on performance metrics and Rupert on advertising compliance. If your ROAS is bad, he fixes it. If you don't know what your ROAS is, he tells you.
